017: Why most startups don't invest enough in their best people and customers

I call it the squeaky wheel fallacy: When you run a startup, there will always be vociferous customers and team members. They'll be very vocal about all the challenges, problems, and struggles they encounter with you.

And because they ask for your attention, they get it.

On the other hand, there are those that are just silently performing:

Team members that deliver results without making big waves about it. Customers that keep paying you for years and years, without ever making much of a fuzz and requiring many support or Customer Success resources.

And because they are not asking for your attention, in most typical startups, they don't get it. Even though they deserve it.

In this episode, I share how to not become a victim of the squeaky wheel fallacy, and how to allocate your time, attention and resources in a smarter way.