Steve Jobs wasn't the only person who could create reality distortion fields. Most really good sales people do it all the time.
And while it can be a great blessing in life—it can also be a curse.
I know this from firsthand experience.
At some point, you become so good at sales that people will buy whatever you're selling.
You become so good at understanding how to talk with people that they'll get on board with your proposal.
And in some cases, what you're selling might be an idea that seems right to you... but is just plain wrong. Yet, because you can sell it so successfully, it seems right to others as well.
I've been wrong so many times in my life. In some cases people are successful at pointing it out to me. But in many cases, I was more successful at championing my idea, and we invested a lot of time, energy, and resources into executing a project that was doomed to fail from the beginning.
I wish I hadn't created those flawed reality distortion fields so successfully. All that time and energy could have been invested more effectively.
Over the years, I learned how to create a "reality distortion field barrier". Basically, a strategy for protecting myself and others from being blinded by an idea that's shining bright, but leading us astray.
And this is what I share in this episode of the podcast: a way to protect yourself against the risk of being too good at sales.
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